I was in Chinatown (NYC) today and saw this vendor selling belts (please forgive the picture quality- old cell phone camera). I thought his sign was marketing brilliance. It reads:
“Keep Your Pants Up”
then it adds a little humor
“stop crack, it’s the law”
Why is it brilliant? It tells you what buying his product will DO for you. It lays it out in black and white, leaves nothing to the imagination. There’s no question about the value of what the vendor is selling: it will keep your pants up. I think this is a much more effective way of selling than saying “belts.” It does the heavy lifting for the customer. It answers the question, “why should I buy your product?”
And a little humor is always good too.
