Another app that is putting the consumer in the driver's seat
There is an application for the iPhone called Red Laser. Once uploaded, Red Laser allows your mobile phone to read barcodes. Hold the phone above any barcode and it will – within a few seconds - identify the product. Less than 10 seconds later, the phone will give you a list of comparable prices of that product from websites around the UK
The consumer just gained the upper hand: technology and transparency will continue to empower the average citizen. If you want to be in business today, you better find a better way of competing than price; service, value, quality, come to mind. It’s a beautiful thing.
